This is where we define what the brand will go on to signify, across various expressions, prioritizing authenticity as a guiding principle.
A highly contextual exercise that is non-visual by design, we delve into your brand’s DNA and key drivers to craft a powerful value proposition – whether you’re launching a new identity, refreshing an existing one, or executing a complete rebrand.
A detailed visual equity review aims to align your identity and identify specific audience subsets. With BrandStand, the foundational focus is to empower brands that not only stand out but also stand for something meaningful.
- Brand Dev Strategy
- DNA and Drivers
- Proposition and Scope for New/Rebrand/Refresh
- Audience Subset Framing
- Customer Connect
- Visual Equity Association